THE PRINCIPAL HOUSE
Your right hand. Exactly when you need one.
The Principal House pairs founders and C-suite leaders with a senior EA who thinks ahead, moves fast, and handles what you shouldn't have to — so you can focus entirely on what matters. We match strategic foresight with operational mastery to drive your vision forward.
the difference
Most executive assistants manage tasks. We manage outcomes.
The Principal House was built for founders and C-suite leaders who need more than someone to keep their calendar in order. Our senior EAs operate at the strategic level — anticipating needs, protecting your time, and handling complexity before it reaches you. Every engagement is bespoke. Every client is personally matched. Every relationship is overseen by our founder directly.
Discreet. Precise. Always available.
HOW IT WORKS
(01)
(02)
(03)
Discovery
The match
YOU FOCUS ON WHAT MATTERS
We start with a conversation. You tell us how you work, what's keeping you from focusing on what matters, and what your ideal support looks like. No forms. No generic briefs.
Based on your working style, sector and personality, we identify the right senior EA from our team. Chemistry matters as much as capability — we don't place people, we make introductions.
Once onboarded, your EA gets to work. Proactively. Discreetly. To the standard you'd set yourself. And our founder remains in the loop at every stage.
ADVOCATING FOR YOUR AMBITION
I founded The Principal House because I know what exceptional executive support actually looks like — from both sides.
I've spent a decade working with ultra-high-net-worth principals across three continents, built and scaled a business to £1.5M from the ground up, and operated as Fractional Chief of Staff to multiple founders simultaneously. I know what it takes to protect someone's time, earn their trust, and deliver to a standard where nothing falls through the cracks.
Every client of The Principal House gets that same level of commitment — through a senior EA personally chosen for them, with me overseeing the relationship directly.
Anaïs Llopes